Analysis of Rock Video

Analysis of Indie Rock Video

Analysis of Pop Video

Lil Chris - Checkin' It Out on Prezi

Analysis of Pop Video 1

Analysis of 'Baby One More Time' - Britney Spears.

Locations:

This music video contains 4 different main locations, each found inside or around a typical American high school. This type of setting fits in with the pop genre due to the 'playful' nature of the surroundings fitting in with the cheery and upbeat tempo of the music.Viewers may presume that Spears is of a younger age, automatically linking her with her surroundings.

School Gym

As Spears is seen to be sitting in the school's gym, this suggests that she is very active and sporty. This is reinforced by her clothing throughout the video, which includes tracksuit bottoms and sports tops. The love interest is also shown here specifically, as the artist is looking at him. This character may make you feel sorry for the artist, as he is paying no particular interest in her at that point, which is a situation that may allow Spears to connect with her teenage audience through.

Classroom

The use of a school may show that the artist wishes to hang onto her past, or that she is nostalgic of those times. This video portrays Spears to be innocent and vulnerable due to her high-school status, however as the video proceeds she is also shown to have an edgy side through her dance movements and lyrics.

High School Corridor

Clothing:

The clothing included in this video largely revolves around the scenes location. As they are inside the main part of the school, Britney Spears can be seen to be wearing a typical 'school girl' outfit, yet again with an edge. The costume has been adapted to create a 'sexy' edge, bringing in her personality which is also reflected in the music. This outfit suggests that Spears wants to be seen as innocent, perhaps as her music aspires to a young generation of girls, however she can connect with her adult audiences too.

School Car Park

 Other costumes include sports wear, with a pair of tracksuit bottoms and a pink crop top being the choice of outfit in the car park. This is again a playful outfit which takes advantage of her body, appealing to both the younger and older audiences. This may show that Britney doesn't take herself too seriously, that she wants to show her fans she is still young and fun, connecting with the pop music genre. .

Gym Outfit

A basketball style outfit is taken on within the gym, matching the scene and emphasising her innocence and young age, showing the range of people that this genre of music is mainly aiming for - young, teenage girls. Spears' hair is also shown to be in pigtails throughout the video, although they are also in plaits when she is in the school classroom situation. The general hairstyle influences how 'innocent' she appears, making her seem younger. By taking the plaits out as she has entered the gym, this may suggest that her school was holding her back, and now she is taking control of the situation and letting go a bit more.

'Sexy' School Girl Outfit

Props:

The props within this music video include sports/school equipment and various background items such as cars, however the main focus is not on the props, but the dancing shown. This represents what pop music is created for - as something to dance to. By seeing people dancing within the video, this makes the audience want to join in, thus matching the purpose of the song. 

Basketball

The two props which were notably featured were some school books in the first scene and basketballs in the last. The basketball here can be representative of a fun activity, whereas the school books are the opposite. This can again suggest that her real passion lies outside of her school work. 

Books

Cinematography:

The cinematography in this music video included mostly long and mid-shots throughout such as when dancing in the gym, enabling the audience to see everything involved. As there is dancing on screen, those who are viewing the video may feel more compelled to dance along and have fun, adjourning to the music video's purpose.

Extreme Long Shot

The close ups featured are mainly of the artist's face, as it is important to see the 'star' of the video and let people recognise that this song belongs to her. This video is filmed as a montage of shots, which allows the audience to see an insight into Spear's life/daydream within the video, making the video more interesting than if there were continuity editing throughout her narrative.

Close Up

Concept/Narrative:

There seems to be little narrative to this music video, as Britney appears to prefer dancing in her video than to tell a story. The concept of the song/video by Spears included breaking up with a boyfriend, and longing to have him back. The underlying narrative of the video is that Britney is daydreaming about dancing around school.

Analysis of Pop Video

Analysis of lady gaga pokerface from Dayna Palmer

Conventions of Music Videos.

Brief

A promotion package for the release of an album, to include a music promo video, together with 2 of the following 3 options:

• A website homepage for the band
• A digipak for the album's release 
• A magazine advertisement for the digipak.

In The Sun remake - Dayna Palmer, Sophie Piner, Gonca Bellikli

What did we do when filming that made it easier to edit and more professional?


1. In order to make our video run as smoothly as possible, we planned extensively by creating storyboards and taking on different specific roles within the class. We also allocated people to each shot for filming and directing, allowing us to film as quick and professional as possible so we could shoot all the footage in time to start editing. 


2. To make the shots easier to edit, each different scene began with the dance moves and music a little before what the shot would actually include. This allowed for flexible editing, with a few seconds give or take each way in case we needed to overlap shots to increase continuity.


3. Playing the music whilst filming allowed for the actors to lip sync and dance correctly, keeping in time with the music. This helped during the editing process as the music from the clips could easily be matched up with the audio track, with the help of markers in final cut.


4. Overall the music video turned out successfully due to Sophie and I acting as the production managers and keeping everyone in line, reminding them of their roles and helping out when needed. 


What did we do when filming that made it harder to edit and less professional?


1. Whilst filming, concentration lay mainly on the dance moves and set up of the shots rather than the lip syncing, which proved some difficulty during editing. As the lip syncing was perhaps not as exaggerated as it could have been, the shots were quite hard to match up with each other.


2. As the group seemed to film a little off schedule during the corridor scenes, we ran out of time and had to shoot again another day. This may have effected the actor's performances, as the scenes would become less familiar to them and on the second day of filming not everybody was as enthusiastic as the first day.


3. Some of the shots proved to look less professional due to not sticking to the exact camera movements of the original video, a result of trying to cut back time spent on shots. This lead to difficulties with matching up the scenes together during editing, as I didn't wish to include the most unprofessional looking shots.


4. Although the routine was correctly performed, there may have been an improvement if the cast put more enthusiasm into the dancing, as this would look more professional. As we were quite stressed by the filming schedule, none of the actors appear how they are in the video; extremely happy and energetic.


Overall WWW's:


1. Due to extensive planning beforehand, the cast and crew had everything that they needed in the department of equipment, props and costumes. 

2. Although there may have been some mishaps during filming, everyone worked as a group in order to create the most professional looking scenes as possible and everyone put in a lot of effort.


3. The end product appears to match the official video well, as our goal was to interpret the video as our own rather than make an exact copy. 


4. Everyone stayed on task whilst we were filming, acting professionally and as best of a group as we could. Most shots were filmed quickly and matched our planning.


 Overall EBI'S:


1. Although planning was done carefully, some shots were missing from our initial storyboards, creating a problem as we didn't know the camera movements. However, we worked effectively around this by filming them how we thought they would best appear, which turned out successfully.


2. Enthusiasm between the dancers could have been higher, as everyone in the official music video appears very happy and energetic.


3. The lip syncing could have been improved to show up more clearly, to make it easier during editing and increase the overall professional look of the piece.


4. Whilst filming we ran over scheduled shooting time, as a result of some problems with the dancing and getting the right timing for these shots. This could have been improved by more rehearsals of the dance beforehand, however it didn't seem to be a major problem as we still had time to edit the video after.

Dayna Lip Sync Hwk

Lip Syncing With Effects.

Lip Sync Practice

Here is a practice 23 second long music video to the song 'Tik Tok' by Ke$ha.




Improvements which could be made:

• Make sure the performers are all in the same spot when shooting, to ensure continuity when doing the whole music clip in the same background.
• If we had more time to shoot the video, then we could have shot in a variety of locations and use different angles.
• Had some movements from the performers, rather than just looking into the camera and miming.

What went well:

• We managed to lip sync the video to the music as all the performers knew the song and could easily mime the lyrics.