- There is multiplicity of incomplete sometimes obscure paths within the music video, such as in Flo Rida - Whistle. In this example, the artist can be seen to be standing on top of some rocks, seemingly doing nothing but dancing and singing into the camera.
The next shot shows some women running into the sea, which appears to be in a location far away, due to the sea behind the artist being extremely rocky and not at all what it looks like in the following scene.
Following this, the different paths or scenarios in the music video are then revealed side by side, with a split screen. This creates no sense of complete paths, as no one scene is completed before it moves onto the next.
- There is generally an unconventional order of shots, with no typical order shown. The video will shift freely between shots, shown in the video 'Take Care' by Drake ft Rihanna. Here, the shots shift freely between shots of Drake singing, to shots of Rihanna, alongside various shots of animals.
This would make the video appear confusing would it be a Hollywood film, however as a music video, the order of shots doesn't make such a difference as there is normally a lack of narrative.
- Time space, character and the narrative are generally incompletely revealed. Although there may be some exceptions, mostly music videos stick to this way of editing. An example of incomplete information is shown in the video for Arctic Monkeys - From The Ritz To The Rubble.
Although the video shows many different actions and characters, nothing is completely revealed, adding a sense of mystery. However this does not matter in a music video, as the images are simply connected to the music and do not have to have a clear narrative, such as in a feature film.
- There is a large theme of discontinuity editing within music videos, as a clear narrative is not essential. For example, in Justin Biebers 'Boyfriend', where the artist can be seen sitting in a car in one of the first shots, having just pulled up.
The next shot however, shows Bieber to be out of the car, dancing with a group of other people. It is not clear how he got here as the following shot shows him again in his car. Although this would be a major flaw in film editing, continuity is not an issue for music videos.
- The final editing theory picked up by Vernallis includes a type of continuity created using visual hooks. This idea is based on the shots being linked by including the same or a similar figure, shapes, colours, settings etc. An example of this can be seen in Nicki Minaj's 'Super Bass'.
The video has many different backdrops, locations, characters and props, however the viewers can feel a sense of continuity through seeing the artist in each location. This is a figure that appears throughout the video, therefore showing that the different shots are linked and that she is the main artist.
Vernallis also brought up the idea that music videos show a 'phantasmagorical body.' This includes the idea that various shots of the artists different body parts will allow the audience to piece together an image of their body. For example, in Kylie Minogue's 'Spinning Around'.
First of all, the audience is shown an image of someone's feet walking along, which the audience suspect belong to Kylie.
Next, the audience is shown Kylie's head as she is dancing around, which allows the audience to make a connection with the previous shot of the feet, as at the end of the shot they are moving around as if the person were dancing.
Finally, the audience is shown an image of Kylie's bum. Through these images shown in the first part of the music video, the audience can imagine Kylie's body as a whole in their minds.
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