During the research and planning section of making my music video and ancillary tasks, I used the site 'Blogger' to present my information and research that I did into the genre of my choice, which was synthpop. This proved to be a useful blogging site throughout planning and research, as the site is easy to use and presents the posts in a readable and neat way. The posts are available to edit any time, allowing me to keep complete control over my work and make changes at any time when they are needed. Through this site, I can now insert videos, photos, gifs and much more into my posts, working to make them super visual.
Another technology which I used was google docs, to create a audience feedback survey at the time of research. This technology was easy to use and create a questionnaire and provided an easy way to send it out to people for completion, by email. Other technologies used include YouTube, which was used thoroughly for research into similar music videos to the genre I chose of synthpop. From watching these videos I was able to plan and pick out the essential ideas which would also be included in my media product.
In the process of filming, I used technologies such as a HD digital video camera. The advantages of using this technology included allowing me to preview the footage that I have just shot on the cameras display, easily letting me know whether the shot was correctly framed or if it needs to be re-shot straight away. The viewfinder screen can also be moved freely up and down, allowing the correct angle to be used when shooting for me to see how the shot looks, such as holding the camera on the ground and yet still being able to see what the camera is going to record.
After the shots were filmed, I used technologies such as Final Cut and iMovie to import and edit my footage. These are programmes which I have had experience with before, allowing me to easily carry out the necessary processes to lead towards completion of my music video.\
Here is a video demonstrating the use of these technologies:
Monday, 4 March 2013
Q3) What have you learned from your audience feedback?
At the beginning of my project, I asked my target audience a series of questions which could be helpful when making my ancillary and video tasks. These questions helped to aid towards my created music video, magazine advert and digipak, including what the audience wanted to see and what best suited the genre of synthpop.
I asked the audience what they would expect to see on a product associated with the synthpop genre, and here were my results.
From these results, it can be seen that people expected to see a lot of dancing and bright, neon colours. For my music video we did plan to film a 'rave' or 'club' scene, however due to complications we had to change this. Instead I have included the idea that my artist is coming back from one of these events, and put an individual twist on the expected video.
We then had more feedback from our target audience once completed our second drafts our our ancillary tasks, which can be seen here:
This feedback helped me to make the final tweaks to the advertisement and CD cover and follow the audiences advice. From all this audience feedback, I have developed my ancillary tasks from :
I asked the audience what they would expect to see on a product associated with the synthpop genre, and here were my results.
By looking at this research feedback, I tried to adhere to what people expected to see, being able to fit easily into the recognisable genre. Photos of the artist were used, with brightly lit backgrounds and interesting 'urban' locations. I decided to not use elaborate costumes however, as I wanted my artist to look more down to earth and relatable, which relates to other existing synthpop artists. Although my first draft of my digipak did include photos with lots of colour and what could be seen as an 'elaborate costume', teacher feedback showed that I needed to remove these images as they didn't create the right image for the artist.
I also asked what the audience would associate with a music video or any promotion to do with the genre, and here were my results:
From these results, it can be seen that people expected to see a lot of dancing and bright, neon colours. For my music video we did plan to film a 'rave' or 'club' scene, however due to complications we had to change this. Instead I have included the idea that my artist is coming back from one of these events, and put an individual twist on the expected video.
We then had more feedback from our target audience once completed our second drafts our our ancillary tasks, which can be seen here:
This feedback helped me to make the final tweaks to the advertisement and CD cover and follow the audiences advice. From all this audience feedback, I have developed my ancillary tasks from :
To our finals:
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