Q3) What have you learned from your audience feedback?

At the beginning of my project, I asked my target audience a series of questions which could be helpful when making my ancillary and video tasks. These questions helped to aid towards my created music video, magazine advert and digipak, including what the audience wanted to see and what best suited the genre of synthpop.

I asked the audience what they would expect to see on a product associated with the synthpop genre, and here were my results.

By looking at this research feedback, I tried to adhere to what people expected to see, being able to fit easily into the recognisable genre. Photos of the artist were used, with brightly lit backgrounds and interesting 'urban' locations. I decided to not use elaborate costumes however, as I wanted my artist to look more down to earth and relatable, which relates to other existing synthpop artists. Although my first draft of my digipak did include photos with lots of colour and what could be seen as an 'elaborate costume', teacher feedback showed that I needed to remove these images as they didn't create the right image for the artist.

I also asked what the audience would associate with a music video or any promotion to do with the genre, and here were my results:

From these results, it can be seen that people expected to see a lot of dancing and bright, neon colours. For my music video we did plan to film a 'rave' or 'club' scene, however due to complications we had to change this. Instead I have included the idea that my artist is coming back from one of these events, and put an individual twist on the expected video.

We then had more feedback from our target audience once completed our second drafts our our ancillary tasks, which can be seen here:


This feedback helped me to make the final tweaks to the advertisement and CD cover and follow the audiences advice. From all this audience feedback, I have developed my ancillary tasks from :

To our finals: